All features
Everything aref.ai does, on one page.
More than 60 features working today — from understanding a customer's message to your weekly report. Switch on what you need, switch off what you don't.
The agent's brain
Understands customers however they write, and answers from your knowledge only.
Learns from your website
The whole site or a single page, refreshed weekly when something changes — and it fills your business details (address, hours, numbers) from the site.
Files, images and albums
PDF, Word, menu photos and price lists — the agent reads the text inside images.
Franco-Arabic and dialects
Egyptian, Gulf, Levantine, Maghrebi and Franco-Arabic — and it replies in the customer's own dialect.
In the customer's language
A customer who writes in English or Italian gets the answer in that language, even if your information is in Arabic.
Hears and sees
Voice notes become text and get an answer; photos are understood.
Follows the conversation
"And how much?" after a question about a room is understood as that room.
Customer memory
Remembers past chats, appointments and open orders so it never asks twice.
A good salesperson's manner
Answers first, suggests one useful next step, handles "too expensive" with value — no pressure.
Agent identity
A name it introduces itself with, and one greeting in the first reply, in the customer's dialect and your business's name.
Role and tone
Sales or support, friendly or formal, a default dialect, and restricted topics with a fixed reply.
Protected from manipulation
Messages like "ignore your instructions" don't work on it, and your team is alerted.
A daily self-check
Every day it asks itself about your address, hours, numbers and menu, and tells you if something broke.
Polite with customers
It doesn't reply to "ok 👍", and puts a ❤️ on a thank-you instead of an extra message.
Channels
One agent everywhere your customers reach you.
Official WhatsApp Business
One-click connection; the number keeps working on the app (Coexistence) with up to 6 months of chats imported.
Direct messages and comments, with the customer's photo and name.
Facebook Messenger
Your page's messages; if you reply from the page inbox, the agent stays quiet.
Facebook, Instagram & TikTok comments
A public reply plus a private message, and you can edit, delete or ask for a new reply to review.
Telegram
A bot in your business's name in a minute.
Website chat
Several widgets, and it asks visitors for their name and phone before the first message.
Answers your business email from the same inbox, and never replies to automatic mail.
AI phone calls
Answers your number by voice, books and answers, and forwards the call to your team when needed.
"Typing…" and read receipts
Customers see their message was read and the agent is typing — just like a person.
Selling, booking and payments
The conversation ends with a booking, an order or a payment.
Appointment booking
From slots that are really free by working hours and capacity, with reminders and cancelling in chat.
Google Calendar sync
Busy times in your calendar are never booked, and every new booking is written to it.
Room booking for hotels
Room inventory and seasonal rates, with instant confirmation and no double-selling the last room.
Direct booking page for hotels
A private link where guests book without an account and without commission.
Payments in the chat
A payment link on your own Paymob account or a transfer — the amount comes from your price list, not the agent.
Store connection
Salla, Zid, Shopify and WooCommerce: price, stock and order status for the order's owner only.
Order updates on WhatsApp
Confirmed, shipped, delivered — a message to the customer at every step.
WhatsApp campaigns
Smart segments from your conversations, with approved templates and delivery, read and reply stats.
Lead details
The agent politely asks for the details you chose and saves them to the profile and Google Sheets.
Menu and catalogue
Your menu or price list file is sent the moment a customer asks.
Location and branches
Gives the nearest branch, and on WhatsApp sends the location pin itself.
Google review requests
After the visit it sends your review link — once.
Your team and inbox
The agent takes the repetition; your team focuses on what matters.
One inbox for every channel
Chats, comments, email and transcribed calls in one place.
Auto-assignment and reply targets
Round-robin or least busy, with an alert when someone waits too long.
Instant alerts
A bell, a sound and browser notifications, plus email when an important alert goes unseen.
Hand-off at the right moment
The agent hands over on its own when a customer asks for a person or is upset, and shares your contact number.
A copilot for staff
A summary, what the customer wants, what's missing and the next step — plus a "write the reply" button.
A CRM that builds itself
One profile per customer across channels, with merging and Excel import.
Smart tags
The agent tags conversations automatically.
Several agents
An agent per page or branch, each with its own knowledge, channels and instructions.
It improves itself
Every week your agent is smarter than the last.
Conversation quality reviews
A score per conversation, with each issue quoted, explained and fixed.
Knowledge coach
Questions it couldn't answer are collected with a suggested answer for you to approve.
Learns from your team
A staff reply with useful information becomes a knowledge suggestion for you to approve.
Finds and fixes contradictions
A different price in two files? It warns you and suggests the fix in that very paragraph.
Studies its own knowledge
It sets aside demo examples and marketing copy from your website so it never states them as facts.
Your industry's questions
A list of what customers in your industry ask, to answer in one step.
Smart follow-up
One follow-up for customers who went quiet, at decent hours only (9am–9pm).
Weekly report
This week vs last week, missed opportunities and three practical steps.
The advisor
One idea a day from your real numbers — never noisy.
What your agent did
Replies, time saved, interested customers, and the money and bookings it brought in.
Automation
Fixed steps that run exactly as written, alongside the agent.
A built-in automation editor
No outside tools: conditions, replies, tags, hand-offs and multi-day waits.
Templates per industry
Ready templates installed in one click and running immediately.
Describe it in words
Say what you want and AI drafts the steps.
Live Google Sheets
Leads, bookings and complaints logged to a sheet as they happen.
Data and HotelsMind
Ask your business a question and get the answer in numbers.
Business data assistant
Excel, Google Sheets, Odoo, MySQL and PostgreSQL — every number with its source.
Smart alerts
Stock running low, overdue invoices, falling sales.
Customer answers from your data
"Is this item in stock?" and "where is my order?" from your data, with orders for their owner only.
HotelsMind AI for hotels
Occupancy, ADR, revenue and forecasts from hotel systems, with charts and sources.
Control, security and plans
You make every decision.
Switch every feature on or off
Each smart feature has its own switch, and you can pause the agent in any conversation.
Permissions per staff member
Owner, manager and staff — everyone sees what concerns them.
Isolated data
Every business is fully isolated, and keys and tokens are encrypted.
Design your plan
Pick only the services you need and see the price before you pay.
Monthly or yearly
Yearly at a discount, with the message balance renewing every month.
Your own AI key
OpenAI, Anthropic or Gemini with your own key.
Payment methods and coupons
Card (Paymob and Stripe), InstaPay, bank transfer and discount coupons.
"Ask aref" inside the app
A full user guide and an assistant that answers about any screen and your account's state.
Partner program
Recommend aref.ai and earn recurring commission on every payment.
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